jam sa.

a

jam sa.

a

Executive Design Leader & Cultural Strategist

Executive Design Leader & Cultural Strategist

Executive Design Leader & Cultural Strategist

17+ years of leadership at the intersection of design, product strategy and culture. By living & working from 40 countries across 6 continents, I scale global products through the cultural lens of the local experiences.

17+ years of leadership at the intersection of design, product strategy and culture. By living & working from 40 countries across 6 continents, I scale global products through the cultural lens of the local experiences.

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Driving Strategic Impact at Paramount+

As Senior Director of Design, I lead the international vertical for Paramount+, directing a hybrid global team of multidisciplinary designers and external vendors. Navigating the complexity of a 900-person organization, I work cross-functionally with Product, Engineering, Marketing, and Legal leadership to drive design excellence across 45+ regional markets.


I lead at the intersection of design, business strategy, and culture. I translate business objectives into scalable D2C experiences by establishing commerce frameworks for ad-supported tiers and global partner integrations. By optimizing the path from content discovery to subscriber conversion, we maintain a high-fidelity experience across every touchpoint.


This strategic focus drove a 4.3M subscriber increase in a single quarter and led to Paramount+ winning the 2024 SubSummit Cube Award for Best Overall Subscription. This honor recognized our performance in global growth, complex bundle execution, and uncompromising design craft across a massive ecosystem.

Portfolio and work samples available upon request.

Driving Strategic Impact at Paramount+

As Senior Director of Design, I lead the international vertical for Paramount+, directing a hybrid global team of multidisciplinary designers and external vendors. Navigating the complexity of a 900-person organization, I collaborate cross-functionally with Product, Engineering, Marketing, and Legal leadership to drive design excellence across 45+ regional markets.


I lead at the intersection of design, business strategy, and culture. I translate business objectives into scalable D2C experiences by establishing commerce frameworks for ad-supported tiers and global partner integrations. By optimizing the path from content discovery to subscriber conversion, we maintain a high-fidelity experience across every touchpoint.


This strategic focus drove a 4.3M subscriber increase in a single quarter and led to Paramount+ winning the 2024 SubSummit Cube Award for Best Overall Subscription. This honor recognized our performance in global growth, complex bundle execution, and uncompromising design craft across a massive ecosystem.

Portfolio and work samples available upon request.

Driving Strategic Impact at Paramount+

Portfolio and work samples available upon request.

Driving Strategic Impact at Paramount+

As Senior Director of Design, I lead the international vertical for Paramount+, directing a hybrid global team of multidisciplinary designers and external vendors. Navigating the complexity of a 900-person organization, I work cross-functionally with Product, Engineering, Marketing, and Legal leadership to drive design excellence across 45+ regional markets.


I lead at the intersection of design, business strategy, and culture. I translate business objectives into scalable D2C experiences by establishing commerce frameworks for ad-supported tiers and global partner integrations. By optimizing the path from content discovery to subscriber conversion, we maintain a high-fidelity experience across every touchpoint.


This strategic focus drove a 4.3M subscriber increase in a single quarter and led to Paramount+ winning the 2024 SubSummit Cube Award for Best Overall Subscription. This honor recognized our performance in global growth, complex bundle execution, and uncompromising design craft across a massive ecosystem.

Portfolio and work samples available upon request.

Driving Strategic Impact at Paramount+

As Senior Director of Design, I lead the international vertical for Paramount+, directing a hybrid global team of multidisciplinary designers and external vendors. Navigating the complexity of a 900-person organization, I collaborate cross-functionally with Product, Engineering, Marketing, and Legal leadership to drive design excellence across 45+ regional markets.


I lead at the intersection of design, business strategy, and culture. I translate business objectives into scalable D2C experiences by establishing commerce frameworks for ad-supported tiers and global partner integrations. By optimizing the path from content discovery to subscriber conversion, we maintain a high-fidelity experience across every touchpoint.


This strategic focus drove a 4.3M subscriber increase in a single quarter and led to Paramount+ winning the 2024 SubSummit Cube Award for Best Overall Subscription. This honor recognized our performance in global growth, complex bundle execution, and uncompromising design craft across a massive ecosystem.

Portfolio and work samples available upon request.

Driving Strategic Impact at Paramount+

Portfolio and work samples available upon request.

Scaling Global Commerce & Discovery

High-fidelity design is most effective when fueled by a culture of rigorous, data-driven experimentation. I lead my teams to prioritize measurable outcomes, utilizing iterative A/B testing, launch retrospectives, and cross-functional PI planning to ensure every design decision drives global business value.

By pioneering advanced GenAI workflows and optimizing our production logic, I empowered a global organization to scale its output while maintaining a relentless standard for craft. These results reflect the power of a hand-selected team working at the intersection of product strategy and creative excellence.

Reel image

France

165%

CTR Increase in Marquee Engagement

45+

D2C International Market Expansion

79M+

Subscribers Managed

As Senior Director of Design, I lead the international vertical for Paramount+, directing a hybrid global team of multidisciplinary designers and external vendors. Navigating the complexity of a 900-person organization, I work cross-functionally with Product, Engineering, Marketing, and Legal leadership to drive design excellence across 45+ regional markets.


I lead at the intersection of design, business strategy, and culture. I translate business objectives into scalable D2C experiences by establishing commerce frameworks for ad-supported tiers and global partner integrations. By optimizing the path from content discovery to subscriber conversion, we maintain a high-fidelity experience across every touchpoint.


This strategic focus drove a 4.3M subscriber increase in a single quarter and led to Paramount+ winning the 2024 SubSummit Cube Award for Best Overall Subscription. This honor recognized our performance in global growth, complex bundle execution, and uncompromising design craft across a massive ecosystem.

Reel image

France

Scaling Global Commerce & Discovery

High-fidelity design is most effective when fueled by a culture of rigorous, data-driven experimentation. I lead my teams to prioritize measurable outcomes, utilizing iterative A/B testing, launch retrospectives, and cross-functional PI planning to ensure every design decision drives global business value.

By pioneering advanced GenAI workflows and optimizing our production logic, I empowered a global organization to scale its output while maintaining a relentless standard for craft. These results reflect the power of a hand-selected team working at the intersection of product strategy and creative excellence.

165%

CTR Increase in Marquee Engagement

45+

D2C International Market Expansion

79M+

Subscribers Managed

Scaling Global Commerce & Discovery

High-fidelity design is most effective when fueled by a culture of rigorous, data-driven experimentation. I lead my teams to prioritize measurable outcomes, utilizing iterative A/B testing, launch retrospectives, and cross-functional PI planning to ensure every design decision drives global business value.

By pioneering advanced GenAI workflows and optimizing our production logic, I empowered a global organization to scale its output while maintaining a relentless standard for craft. These results reflect the power of a hand-selected team working at the intersection of product strategy and creative excellence.

Reel image

France

165%

CTR Increase in Marquee Engagement

45+

D2C International Market Expansion

79M+

Subscribers Managed

Trusted by Global Icons

Trusted by Global Icons

I am a creator. My career began with a curiosity for how things work, from 3D modeling and animation to directing on-air photo shoots to 0-to-1 product launches for world-class icons. I have designed and directed global rebrands, award-winning advertising campaigns, and interactive Digital-Out-Of-Home (DOOH) installations in high-traffic transit hubs. Whether architecting digital ecosystems for market-leading platforms like BET+, launching interactive campaigns for Motorola, or directing real-time digital activations for the MTV VMAs, across entertainment, fintech, CPG, and travel.

I build
high-performing design orgs that ship high-craft products and create culture along the way.

I build high-performing design
organizations that ship high-craft products and create culture along the way.

I champion a "Customer First" philosophy that treats the end user, cross-functional partners, and the design team with equal empathy. Sustaining a high-performance organization requires a foundation of psychological safety and intellectual curiosity, ensuring our creative energy remains resilient during high-stakes product launches.

Technical Transparency: Created peer-led Tool Demo Days to cross-train multidisciplinary designers on new tools, emerging AI workflows, and software features.

Cross-Cultural Context: Founded regular global forum series for distributed teams to explore market-specific cultural insights, bringing real-world user perspectives into everyday design thinking.

Talent Development: Built structured mentorship and goal-alignment frameworks that bridged junior talent with cross-functional leadership, cutting onboarding friction and increasing internal retention.

I build high-performing design organizations that ship high-craft products and create culture along the way.

I champion a "Customer First" philosophy that treats the end user, cross-functional partners, and the design team with equal empathy. Sustaining a high-performance organization requires a foundation of psychological safety and intellectual curiosity, ensuring our creative energy remains resilient during high-stakes product launches.

Technical Transparency: Created peer-led Tool Demo Days to cross-train multidisciplinary designers on new tools, emerging AI workflows, and software features.

Cross-Cultural Context: Founded regular global forum series for distributed teams to explore market-specific cultural insights, bringing real-world user perspectives into everyday design thinking.

Talent Development: Built structured mentorship and goal-alignment frameworks that bridged junior talent with cross-functional leadership, cutting onboarding friction and increasing internal retention.

Hi, I'm Jamasa!

From the little island of Jamaica…to the world.

Shared experiences, local gems, authentic spices and flavors. If I wasn’t a designer, I’d be a chef… but then my "gourmet" cooking stories wouldn’t be nearly as interesting to my coworkers.

I bring that same expertise, experience, and enthusiasm to design, branding, and product innovation. My leadership is defined by this immersion. This global perspective allows me to craft solutions that resonate across cultures, time zones, and industries.

I’d love to keep the conversation going about designing for humans around our globe. Because design done well builds systems of belonging.

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Hi, I'm Jamasa!

From the little island of Jamaica…to the world.

Shared experiences, local gems, authentic spices and flavors. If I wasn’t a designer, I’d be a chef… but then my "gourmet" cooking stories wouldn’t be nearly as interesting to my coworkers.

I bring that same expertise, experience, and enthusiasm to design, branding, and product innovation. My leadership is defined by this immersion. This global perspective allows me to craft solutions that resonate across cultures, time zones, and industries.

I’d love to keep the conversation going about designing for humans around our globe. Because design done well builds systems of belonging.

Copy My Email Address

Copyright © 2026 Jamasa McPherson 🇯🇲

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